May 4th is approaching and I wanted to make everyone aware of the International day against DRM. DRM stands for Digital Rights Management. It’s purpose is to stifle piracy. However, it’s not really effective at all. In fact, consumers are the ones who pay the price when DRM fails. Those who choose not to pay for their media are rewarded by not having DRM at all. I think the record labels and movie industry need to realize that they’re pissing off the people paying their bills.
You might ask yourself, “Why is DRM bad? Apple uses it, Microsoft (used) it, it’s in my Blu Ray Disc.” The answer is quite simple, it makes those who pay for stuff have a harder time playing their media than those who choose not to pay for their media.
DRM in media such as music and movies require activation. What happens when Microsoft decides to shut down it’s Music Service, or when Microsoft’s own Zune isn’t compatible with their own music store DRM? The simple answer is, you have to re-purchase your media collection again. See this link for additional details.
By not supporting DRM, you’re free to use your media as you see fit and are not tied to a specific player, operating system or company.
As popular as iTunes is, I’m afraid for all the folks who purchase movies and other DRM’d media there. Early adopters of iTunes music had Apple’s FairPlay, while later, iTunes Plus music did not. Users who no longer wanted DRM had to pay an additional 30 to 50 cents per song to be rid of the DRM and “upgrade” their music. What a deal! The good news is that music purchased on the iTunes store is now DRM free. The bad news is, all their other media is not.
The take-away from all this is to help people understand what DRM is and how it will effect them. Everyone loves their Kindle, iPod and other technology devices. However, be aware that these devices are DRM encumbered and rely on the company providing them stay in business. If Amazon, Apple or Microsoft choose to stop supporting a specific device, you’re out of luck and will be purchasing any media you want again. I don’t suggest you steal anything, but now you might see why piracy is so rampant.
So I simply ask, on May 4th, that you take a moment to think about DRM and how it might effect you in the future. You don’t have to give up your kindle, but just think about where your books will go when Amazon is gone or your movies when Apple decides to retire the iTunes store.
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